Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
4 minutes
Read so far

Vaccine Hesitancy: Towards a Better Understanding of Drivers and Barriers to Awareness, Acceptance and Activation

0 comments
Image

Author

SummaryText

This special issue of Vaccine, stemming from an annual meeting on vaccine confidence and coverage, builds on an increasing body of empirical evidence seeking to identify the determinants of vaccine acceptance and uptake. It also echoes changes in this field, by moving beyond understanding to action, highlighting a number of social and behaviour change interventions that have been designed and tested for impact with regard to vaccine hesitancy.

The opening editorial highlights the key points from the contributing articles and their implications for designing effective communication and intervention strategies to increase vaccine acceptance and uptake. Below are some excerpts from this editorial:

  1. "Communicating your reasons are not enough:...The research included in this issue highlights that vaccine hesitancy has numerous possible demographic and socio-psychological root causes, many of which are not knowledge-related. The development of effective strategies to sustain trust in vaccination programs requires an understanding of the particular social and psychological factors that determine the vaccination decisions of different populations with different vaccines..."
  2. "Saying it is not enough: Target your communications to the needs of your audience. Communication is important to sustaining uptake in any vaccination program, and while the content should be evidence-based, the development and implementation of communication is not always grounded in communication science principles. As a result, when vaccination communication strategies are tested for efficacy in terms of intentions to vaccinate they may often be ineffective, or may even backfire..."
  3. "Communicating to people is not enough: Listen to and engage healthcare professionals [HCPs] too....While HCPs are usually the most trusted source of information on vaccines, they themselves may be unsure about vaccination or vaccination conversations with their patients....Equipping HCPs with tools to communicate with their patients may also contribute to establish a more trusting and constructive dialogue..."
  4. "Communicating is not enough: Design culturally targeted interventions to improve access to vaccines" - Vaccine hesitancy is only one possible determinant of under-vaccination.

Table of Contents (many, but not all, of the articles are open access):

Publishers

Publication Date
Number of Pages

121

Source

Vaccine, Volume 36, Issue 44, Pages 6457-6578 - sent via email from Angus Thomson to The Communication Initiative on October 25 2018; email from Angus Thomson to The Communication Initiative on November 8 2018; and Strategies to increase vaccine acceptance and uptake: From behavioral insights to context-specific, culturally-appropriate, evidence-based communications and interventions, by Angus Thomson, Gaëlle Vallée-Tourangeau, and L. Suzanne Suggs. Vaccine, Volume 36, Issue 44, Pages 6457-6458. Image credit: Kingston University London