Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Station Television Series - Nigeria

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The Station is a television drama series which was created and produced in 2006 by Common Ground Productions (CGP) in Lagos, Nigeria. It is designed to provide peaceful alternatives to handling conflict and positive role models for Nigerians, especially youth. Developed and written by a team of young Nigerians, The Station addresses issues that have been identified as the main challenges to the country's development, including tribal violence, domestic abuse, corruption, unemployment, and HIV/AIDS.
Communication Strategies

The storyline revolves around Action News, a fictional television news station. Through the eyes of the many people that work at the station - journalists, anchors, camera people, businesspeople - the viewer experiences the problems and conflicts that exist among Nigeria's ethnically diverse population. It also offers a glimpse into the world of television journalism. The Station is not designed to provide solutions to the problems Nigerians face in their daily lives, but, rather, raises questions, promotes peaceful alternatives, and provides positive role models for viewers.

Organisers say that The Station is one of the most ambitious productions ever undertaken in Sub-Saharan Africa in terms of cast, crew, set design, and filming style. To fully capture the complexity, dynamism, and energy of television journalism, a dilapidated warehouse in Lagos was transformed into a production studio that includes a Cable News Network (CNN)-style newsroom as well as domestic and office interior sets.

Several principal characters were cast through The Academy, a documentary/reality television show created and produced in Nigeria by Common Ground Productions in association with Nestlé. The show was created to celebrate Nigeria's wealth of creative talent and offered a glimpse into the world of acting. The series featured 20 aspiring actors and actresses who put their performance skills to the test for the chance to win lead roles in The Station.

Development Issues

Conflict, Gender, HIV/AIDS.

Key Points

Common Ground Productions (CGP) is the media arm of Search for Common Ground. Using television, radio, and internet programming, CGP works to transform the way individuals and societies deal with conflict - away from adversarial approaches and toward cooperative solutions.

Sources
Teaser Image
http://www.comminit.com/files/stationx6.jpg