Video Advocacy Planning Toolkit

"Do you want to use video to create social change? Are you trying to determine how to best tell a story that will create lasting change?"

This toolkit was created to help human rights defenders and social change activists evaluate whether video is right for their campaign and, if it is, to plan and create an advocacy video. It incorporates the best practices and lessons learned by the United States (US)-based WITNESS on strategic advocacy, storytelling, videomaking, and distribution that this organisation has developed through partnering with over 250 groups in 80 countries and its partners over the past 20 years.

There are 12 chapters in the toolkit, starting from "Identify the Objective of Your Video" and moving toward topics such as "Determine How You Will Evaluate Impact". Each chapter features an interactive video introduction and links to video case studies and resources. Users of the toolkit are also guided through a series of questions that will help them develop a strategy for their advocacy video, which they can then save and share with allies.

WITNESS is launching this first version of the toolkit in English, but is in the process of translating the Toolkit into Arabic, French, and Spanish. To contribute your feedback and ideas, contact toolkit@witness.org