The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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How to Make Local Governance Work: Listening to the Citizens' Voice and Taking Action

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Author

  • Ned Roberto
Published in 2002, this book analyses how social marketing was successfully applied to the local governance's social and development initiatives and to the monitoring of its performance from the perspective of its constituents.

Some have argued that existing publications, models, and measures of governance used by various institutions and scholars neglect the citizen; Dr. Roberto's goal is to make democratic governance real, not idle, talk.

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