ROOTS FM - Jamaica
A community radio station established and operated by Mustard Seed Communities, a twenty-year old NGO, to work with the people of depressed inner city communities to alleviate poverty and support their spiritual, social and economic development.
Communication Strategies
On air since 25 May 1998. Broadcasts 24 hours daily with "...five main programmes and a blend of educational-uplifting and peace-oriented programming couched in a bed of positive local music." One specific programme cited: Police Community Relations division - one-hour weekly programme to improve relations between the police and inner city communities and to attempt to reduce the conflict and tension that exists in these communities.
Development Issues
Community building, political development.
Key Points
Serves a population of nearly one million persons who are already served by nine commercial radio stations, two TV stations and a network of foreign cable systems. Mustard Seed Communities has, from its inception, placed great emphasis on self sufficiency through the creation and development of income generating businesses. In 1995, ROOTS FM was able to earn more than 60% of its operating expenses. The grant of a broadcasting license took three years of long-drawn-out negotiations and discussions with the government. Residents of inner city communities were recruited as the voices of the station. The operational staff work on a freelance basis and are paid a small stipend. Several programs are also run by local amateur musicians and disk jockeys.
Partners
UNESCO provided a 22 watt transmitter and basic studio equipment.
Sources
"Media for Community Building in the Caribbean" - paper presented by Jocelyn Josiah.
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