Sustainable Table
Sustainable Table is a consumer campaign developed by the Global Resource Action Center for the Environment (GRACE). It was launched to help fill in gaps in the sustainable food movement, and to help direct consumers to organisations who are working on the issue.
Communication Strategies
Sustainable Table works to educate consumers and increase demand for sustainable food through awareness campaigns, promotional events, and educational websites. It aims to offer viable alternatives to factory farming.
Sustainable Table uses educational websites to provide information to consumers. The Meatrix is a web-based flash animation on factory farming. The four-minute film spoofs The Matrix movies in order to "educate viewers about the problems with today’s meat supply." The Eat Well Guide, is an online directory of sustainably-raised meat, poultry, dairy and eggs. Consumers in the United States put in their zip code to find sustainable products from farms, stores, and restaurants in their area.
Sustainable Table's own website offers information and resources for consumers, activists and teachers about sustainable food. In addition, a weblog has been developed to provide up to date news and information on issues surrounding sustainable food, as well as a forum for viewers to get more involved.
Information designed to be put out on a table at a local event, or handed out, to educate people about sustainable food choices can be downloaded from the website. These can be printed from a computer, copies made, and distributed. These include handouts on buying local, meat production, factory farms and irradiated food. Resources include posters, finger puppets, postcards, stickers, pins and magnets.
Sustainable Table also encourages consumers to tell stores and restaurants that they care about where food comes from by printing and giving managers an 'I Care Calling Card' to request local, sustainable products. The card is business card size and can be downloaded from the website.
Sustainable Table uses educational websites to provide information to consumers. The Meatrix is a web-based flash animation on factory farming. The four-minute film spoofs The Matrix movies in order to "educate viewers about the problems with today’s meat supply." The Eat Well Guide, is an online directory of sustainably-raised meat, poultry, dairy and eggs. Consumers in the United States put in their zip code to find sustainable products from farms, stores, and restaurants in their area.
Sustainable Table's own website offers information and resources for consumers, activists and teachers about sustainable food. In addition, a weblog has been developed to provide up to date news and information on issues surrounding sustainable food, as well as a forum for viewers to get more involved.
Information designed to be put out on a table at a local event, or handed out, to educate people about sustainable food choices can be downloaded from the website. These can be printed from a computer, copies made, and distributed. These include handouts on buying local, meat production, factory farms and irradiated food. Resources include posters, finger puppets, postcards, stickers, pins and magnets.
Sustainable Table also encourages consumers to tell stores and restaurants that they care about where food comes from by printing and giving managers an 'I Care Calling Card' to request local, sustainable products. The card is business card size and can be downloaded from the website.
Development Issues
Environment, Nutrition
Key Points
According to the website, Sustainable Table is "an introduction to issues surrounding today’s agricultural system and what is happening with our food, in particular, the meat supply. Our goal is to help you understand the issues, offer suggestions on what you can do, direct you to more in-depth information, and introduce you to the exciting and hugely popular sustainable food movement exploding around the world."
Sources
Online feedback form from Gwen Schantz to The Communication Initiative, February 7 2006 and Sustainable Table website, February 20 2006.
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