Quick Guide to Adapting the Strategic Communication Framework for Zika Prevention

Based upon its comprehensive sister document (Strategic Communication for Zika Prevention: A Framework for Local Adaptation - available at Related Summaries, below), this guide provides concise, step-by-step guidance on how to adapt the strategic communication framework to a particular context. (The Framework provides a basic foundation and comprehensive illustrative content that can be adapted and expanded upon to create communication strategies tailored to the local context and the specific phase of the Zika response.) Developed by the Health Communication Capacity Collaborative (HC3), the guide walks the user through the entire process, using checklists and bulleted questions and tips.

Both the Framework and this guide are intended to be used in multi-stakeholder participatory processes led by the Ministry of Health (MOH), with participation from a variety of international, national, and sub-national actors. The process of developing a country-specific Zika communication strategy involves the following 4 steps, around which the guide is organised:

1. Analyse Evidence: Understand the evidence base on Zika virus transmission, disease, and prevention.
2. Utilise Models: Develop a model of behaviour change for Zika prevention.
   • The Social Ecological Model
   • The Extended Parallel Process Model
3. Tailor Strategy: Adapt the Strategic Communication Framework to develop a country-specific strategy.
   • Situation Analysis
   • Audience Segmentation
   • Strategic Design
   • Monitoring and Evaluation
4. Implement: Develop an implementation plan.

The guide concludes with a sample strategic design template and a list of resources.