Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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One & Only Campaign

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Led by the Centers for Disease Control and Prevention (CDC) and the Safe Injection Practices Coalition (SIPC), this public health campaign is designed to raise awareness among United States' patients and healthcare providers about safe injection practices and to eradicate outbreaks resulting from unsafe practices. The campaign title comes from the slogan "One Needle, One Syringe, Only One Time."
Communication Strategies

With the goal of ensuring that patients are protected each and every time they receive a medical injection, this campaign works to empower patients and re-educate healthcare providers regarding safe injection practices.

The campaign is being piloted in Nevada and New York, 2 states that have suffered from outbreaks linked to unsafe injection practices in recent years. Upon completion of these state pilot campaigns, the One and Only Campaign will expand to additional states and eventually nationwide. To illustrate the strategies used in Nevada, the University of Nevada Las Vegas (UNLV) Cannon Center for Survey Research conducted a telephone survey of adults in that state to gain insight into the general public's level of knowledge and awareness of safe injection practices, as well as their exposure to public service announcements (PSAs), the One & Only Campaign website (which features resources including campaign materials, frequently asked questions (FAQs), links to related news articles, a training video, and more), and other informational materials that had been distributed in the community. Campaign organisers also held focus groups for healthcare providers and patients in Reno, Elko, and Las Vegas to solicit feedback regarding the brochures and posters that have been created for the campaign (several of which may be downloaded from the Campaign website). They also recruited sites across the state that regularly provide injections to display print materials (posters and brochures) and to distribute surveys.

Development Issues

Health.

Key Points

According to organisers, since 1999, more than 125,000 patients in the United States have been notified of potential exposure to hepatitis B virus (HBV), hepatitis C virus (HCV), and HIV due to lapses in basic infection control practices. Many of these lapses involved healthcare providers reusing syringes, resulting in contamination of medication vials or containers that were then used on subsequent patients.

Partners

CDC and SIPC, which is composed of the following organisations: Accreditation Association for Ambulatory Health Care (AAAHC); American Association of Nurse Anesthetists (AANA); Association for Professionals in Infection Control and Epidemiology, Inc (APIC); BD (Becton, Dickinson and Company); CDC; CDC Foundation; Covidien; HONOReform Foundation; Hospira; National Association of County & City Health Officials (NACCHO); Nevada State Medical Association (NSMA); Premier Healthcare Alliance; and the Food and Drug Administration (FDA) (ad hoc member).

Sources

IAC Express #872, June 7 2010; and the One & Only Campaign website, June 11 2010.

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