Influenza Pandemic: Your Best Defence Is You

The International Federation of Red Cross and Red Crescent Societies (IFRC) has launched a campaign on the novel H1N1 influenza called, "Best Defence." It includes a video, posters, and other materials that can be used by National Societies to help lessen the impact of H1N1 in the community.

This document is intended as a guideline to using and adapting the global communication campaign. It includes:

• Campaign background - The issues that have led the IFRC to develop this campaign, and why the organisation believes that, by mobilising the Red Cross Red Crescent network, it can effectively address them.
• Campaign - An overview of the campaign itself, explaining the messages contained in headlines, sub-headlines, and visuals, as well as the various media and language executions.
• Campaign localisation - Considerations for promoting one's National Society through these materials, giving authority to the message at national and local levels.
• Campaign design guidelines - A detailed look at each aspect of the campaign, noting elements that can be adapted for localisation.