Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Ghana Essential Medicines Initiative (GEMI)

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The Ghana Essential Medicines Initiative (GEMI) is a partnership between the Population Council, the Government of Ghana, American pharmaceutical companies, and rural Ghanaian communities. Its objective is to inform national policy recommendations on providing access to reproductive and child health care. The programme offers a sustainable cost-exemption strategy to provide essential drugs along with maternal and child health awareness raising and education for mothers.
Communication Strategies

GEMI is designed to complement the work of an existing programme, the Community-based Health Planning and Services project, initiated by the Ghanaian government, which exempts children from all fees for essential medical care. This programme posts nurses to rural communities where they provide basic curative and preventative health, as well as door-to-door maternal and child health visits, and community health talks. The nurses keep in contact with a doctor from the region via a two-way radio. According to organisers, while the project has been successful in increasing access to health care, it has created an unsustainable demand for pharmaceuticals.

The GEMI project, by investigating solutions for providing essential medicines, as well as providing information for new mothers and instruction for healthy deliveries and care of newborns, hopes to fill this demand. Trained researchers routinely monitor and track drug inventories at district facilities using hand-held devices that permit the accurate collection and recording of data in a timely fashion. The project also purchases essential drugs and distributes them to the various districts. In future, organisers plan to conduct a district-wide household survey on the availability and affordability of health care and on women's accurate health knowledge and health-seeking behaviours.

Development Issues

Health, Women, Maternal Health

Key Points

The health of mothers and children remains more precarious in rural areas of Ghana than in cities and towns. Infant mortality is 70 deaths per 1000 live births in rural areas compared with 50 deaths per 1000 live births in the country overall. Pregnant women and young children in rural areas are especially vulnerable to preventable and treatable diseases. Malaria alone accounts for 25% of Ghana's child mortality.

Partners

Ghana Health Service, Population Council, Community-based Health Planning and Services project.

Teaser Image
http://www.popcouncil.org/images/Africa/NkwCHOMotorbkMM.JPG