Gender Guide for Health Communication Programs

This guide is developed as a series of questions to develop gender awareness as part of a "programme's design, implementation, and evaluation." The Guide is intended for professionals engaged in the development of health communication programmes. It provides questions that assist programme managers in determining how gender roles for women and men "may impede access to health information, restrict use of health services, or limit beneficial health outcomes." The questions are used to open dialogue in communities and assist in raising an "increased understanding of gender issues."

The Gender Guide follows five steps for developing a health communication programme:

1. Analysis
2. Strategic Design
3. Message /Materials Development, Pretesting & Production
4. Management, Implementation, and Monitoring
5. Evaluation

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