Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Evidence: Community Dialogue to Shift Social Norms and Enable Family Planning: An Evaluation of the Family Planning Results Initiative in Kenya

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Community Dialogue to Shift Social Norms and Enable Family Planning: An Evaluation of the Family Planning Results Initiative in Kenya

Name(s) of author(s)?:

Christina Wegs, Andreea A. Creanga, Christine Galavotti, Emmanuel Wamalwa

Who published this paper, article, book (chapter) or other publication?:

PLoS ONE 11(4): e0153907. doi:10.1371/journal.pone.0153907

What are the best extracts that highlight the evidence for the impact of a communication for development, social change, behaviour change, public engagement, or informed citizen strategy on a development issue and priority?:

Exposure to FP dialogues was associated with 1.78 (95% CI: 1.20–2.63) times higher odds of using a modern FP method at endline for women, but this association was not significant for men. Women’s use of modern FP was significantly associated with higher spousal communication, control over own cash earnings, and FP self-efficacy. Men who reported high approval of FP were significantly more likely to use modern FP if reporting high approval of FP and more equitable gender beliefs.

To which development issue does this evidence and impact data relate?:

Sexual & Reproductive Health (Family Planning, specifically); Gender; Community Dialogue; Social Norms

To which strategic approach(es) does the evidence and impact data relate?:

Community Dialogue

What research methodology (ies) was/were used to produce this evidence and impact data?:

Mixed-method: county-representative, cross-sectional household surveys at baseline and endline; exposure to the intervention was measured at endline; In-depth, qualitative interviews with 10 couples at endline further explored enablers and barriers to FP use

What is the URL to access this paper, article, book (chapter) or other publication?:

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153907

Why was this research evidence found to be useful?:

(a) Providing evidence that community dialogue is an effective platform for addressing and shifting gender norms related to FP (b) key development issue – SRH (FP), gender (c) direct connection to impact.

Participating organisations in the Global Alliance for Social and Behaviour Change - Building Informed and Engaged Societies were asked to identify, in their opinion, the 5 most compelling research and evaluation studies that demonstrate the direct impact of this field of work on a major development issue. This was one of the nominees. For the full compiled list, please click here. For the compilation of the key impact data across all research evidence identified, please click here.