C-Capacity #14 - Social and Behavior Change Communication (SBCC): Featuring C-Change SBCC Materials and Results
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A newsletter from C-Change partner Ohio University in cooperation with The Communication Initiative Issue 14 | June 2012
C-Capacity is an e-magazine supported by C-Change and prepared by The Communication Initiative in cooperation with C-Change partner Ohio University. It is dedicated to alerting you and your organization to resources, training, links, and other opportunities for capacity strengthening in social and behavior change communication (SBCC), all vetted for quality and relevance by FHI 360 and Ohio University. The C-Capacity Online Resource Center is a living resource designed to provide the best resources and training opportunities available and we welcome your contribution. We are looking for case studies, strategic thinking, support materials, trainings, meetings, and other resources relevant to SBCC capacity strengthening. To contribute, please contact cchangeorc@comminit.com
C-Change End of Project Event in South Africa From June 18-19 2012, C-Change partners, stakeholders, government and donor staff met in Johannesburg, South Africa, to share and exchange on C-Change's capacity strengthening work. For two days, more than 50 participants discussed accomplishments and lessons learned and attended demonstrations of tools and other participatory exchanges. At the end of the two days, USAID and other participants expressed an appreciation on the value of bringing together stakeholders to discuss capacity strengthening approaches, formative research results, and lessons learned to guide communication efforts. The meeting ended with the dissemination of over 20 capacity strengthening tools to participants.
Announcing Results of the C-Capacity Survey In this issue, we offer the results of The Communication Initiative and C-Change’s survey – showing you the results of connecting with us. The goal of the survey was to ask you about your use of the C-Capacity website and newsletter in your professional work in order to provide us with a better sense of the importance of this type of resource for SBCC capacity strengthening, as well as to guide future planning. Methods The online survey was prepared and conducted by The Communication Initiative. The survey was promoted via the C-Capacity website and newsletter and through other relevant segments of the CI network. It was open for anyone to complete, though effort was made to ensure relevant responses by sending invitation notes to identified segments of the CI network and providing a link to the survey from the main page of the C-Capacity website. Survey responses were accepted between March 15 and May 10, 2012. You will find a summary of what you told us below and, in more detail, by clicking here. Findings in brief from your 444 responses - out of 3,909 website visitors: • Social and Behaviour Change Communication capacity strengthening is highly valued amongst organizations working in non-OECD countries (largely among NGOs and CBOs).
• Senior management, technical experts and those in direct implementing roles also see the value of improved SBCC capacity.
• The C-Capacity website has been well utilized, with significant numbers of respondents reporting active engagement through the use and forwarding of resources.
• The newsletter was found to be useful and used actively by significant numbers of respondents, who reported recommending and forwarding it to others on multiple occasions.
• The most important sections of the website are those providing access to core SBCC resources and those related to training materials and support... Click here to access the complete results report in MS Word format. Below you will find a selection of core resources. These resources support work with the C-Modules training coursework from C-Change. 1. Posters from C-Change Regional End of Project Dissemination in South Africa Here are seven posters that were presented this month at the C-Change Regional End of Project Dissemination. The posters focus on various capacity strengthening efforts and results as of March 2012 from Southern Africa, including working with universities, participatory material development and capacity strengthening tools implementation. 1. SBCC Capacity Strengthening Training Tools Implementation, Indicators and Measurement Tools 2. SBCC Centers of Excellence: Spotlight on University of the Witwatersrand 3. Community Conversation Toolkit: Participatory Development, Use and Evaluation 4. SBCC Centers of Excellence Poster Establishing Accredited Courses 5. Voluntary Medical Male Circumcision (VMMC): Communication Toolkit Development in Kenya 6. Social and Behaviour Change Communication (SBCC) Materials for HIV Prevention with Men who Have Sex with Men (MSM) and Sex Workers (SW) 7. A Multi-Step Process and Practical Tools for Capacity Strengthening of NGO Programs in Namibia Developed by C-Change Nigeria, this information booklet and discussion guide for young people is designed to allow in-school youth to identify with the characters and improve their life skills. The topics and concepts of this booklet are drawn from studies conducted with youth in Kogi and Cross River States of Nigeria. The issues highlighted in the booklet revolve around young people's ability to abstain or delay pre-marital sex in order to reduce their risk of HIV infection.
The Division of Malaria Control's (DoMC) Advocacy, Communication, and Social Mobilization (ACSM) working group in Kenya developed a malaria communication guideline to ensure that stakeholders communicate clear, consistent, accurate, and culturally relevant messages. Partners and organizations held a one-day workshop to identify and prioritize the seven EMAs contained in this guide. The EMAs were then pretested among health workers in four malaria zone districts in Kenya. 4. DRC Essential Malaria Action Guide (French) C-Change/DRC developed and produced a message guide, counselling cards, and a job aid for health workers involved in malaria prevention and control in the Democratic Republic of the Congo (DRC). The message guide provides information and guidance for community leaders and health workers on appropriate responses to key questions asked by the community on malaria prevention and treatment and can be used by community leaders, health workers, media professionals, and teachers. It was created with the staff of the National Malaria Control Program (NMCP) and developed between October 2010 and July 2011. Training on the guide began in February 2012. 5. Community Conversation Toolkit (for HIV Prevention) C-Change and partners developed the Community Conversation Toolkit (for HIV prevention) to mobilize adults ages 20 and over to take action to prevent HIV within their communities. The toolkit is intended to complement existing HIV prevention activities and address key drivers of the HIV epidemic. There are six interactive formats (role-play cards, finger puppets, throw boxes, playing cards, and Dialogue Buttons), which are grouped around a simple community mobilization process. Already adapted in six countries in Southern Africa, C-Change recently adapted the toolkit for Nigeria. The materials were pretested in Nigeria with intended audiences in Cross River and Kogi states. Stakeholder consultations were also conducted with government counterparts, donors, and partners for technical input and buy-in. The Nigeria version and other country versions are available on C-Hub. Research on Vulnerable Populations Considered Most-at-Risk for HIV in Jamaica: C-Change carried out four research studies and a mapping assessment to inform the national response to HIV and AIDS in Jamaica. The studies focused on groups considered highly vulnerable to HIV infection: sex workers (SWs), men who have sex with men (MSM), and young women and men involved in cross-generational sexual relationships. Some of the main findings of each study are outlined below. 6. Layered Stigma Among Health Facility & Social Services Staff Toward Most-at-Risk Populations in Jamaica C-Change carried out a quantitative study to understand the level of stigma & discrimination (S&D) that SWs encounter when seeking health-related and social services in Jamaica to better inform SBCC programming, focused on three groups: 1) Health facility workers; 2) Social services organization workers; and 3) Male and female sex workers. Among other findings, the study found widespread fear of casual contact as well as desires to avoid contact with most-at-risk populations (MARPs) in both clinical and nonclinical settings. Shame, blame, judgement, and enacted stigma were other norms found across providers. Finally, this study found that people living with HIV (PLHIV) were the clients most likely to be discriminated against, particularly based upon reports of fear of HIV transmission. Many health care providers feared touching and conducting relevant clinical procedures on this group. Key recommendations are addressed in this Jamaica study, such as greater clinical and nonclinical staff training, further qualitative analysis, the strengthening of health services, and targeted and interactive communication campaigns addressing stigma and discrimination toward PLHIV and MARPs. 7. Cross-Generational Relationships: Perceived Norms and Practices in Jamaica This report from C-Change/ FHI 360 documents a study that sought to explore the dynamics of cross-generational relationships in Jamaica with the aim of informing communication programmes working to decrease cross-generational sexual practices and their related risks, including gender-based violence (GBV) and HIV. This study defines cross-generational sex as sexual behavior between two people who are at least 10 years different in age. Key motivators for participating in these relationships were found to be sexual gratification and emotional and financial support. It was found that the primary motivator of cross-generational relationships for males (older and younger) was sexual gratification and for females, emotional support. Financial and material gains were also key benefits for younger males and females and a component of most cross-generational relationships. Participants' motivations and practices mirrored the perceived norms they reported. 8. For more materials on Jamaica, see also: Stigma & Discrimination Against Men Who Have Sex with Men in JamaicaSocial Media Use Among Most-at-Risk Populations in Jamaica Mapping of MARP-Friendly Health Facilities in JamaicaVoluntary Medical Male Circumcision (VMMC) Program, Kenya: C-Change worked closely with the Government of Kenya and partners to operationalize the National Male Circumcision Communication Strategy, developing 17 distinct materials in the VMMC Communication Toolkit in close collaboration with the Nyanza VMMC Provincial Task Force and the National VMMC Task Force. Click here to access the entire toolkit. 9. Voluntary Medical Male Circumcision (VMMC) Communication Materials Adaptation Guide This guide, which focuses on adapting SBCC materials for VMMC interventions, offers guidance for VMMC programs scaling up services in new settings, especially to program managers who lack the resources and time to develop social and behavior change communication (SBCC) materials to support informed demand for VMMC services, address cultural barriers, and promote safe sex after the procedure. The guide details a 10-step process for adapting materials and products. Steps include: engaging with stakeholders and employing the VMMC communication strategy; assessing the time and cost of an adaptation; developing a creative brief that guides the process; and conducting concept tests and pre-tests with members of intended audiences. 10. Case Study: Rollout of Voluntary Medical Male Circumcision Communication in Kenya From the C-Change Project, this case study on voluntary medical male circumcision (VMMC) emerges from an experience through which C-Change provided support to the Kenya Voluntary Medical Male Circumcision (VMMC) program from 2009 to 2011. C-Change supported the rollout of the Government of Kenya’s VMMC program in Nyanza Province and other provinces as part of a comprehensive HIV prevention strategy. The project worked under the leadership of the National Male Circumcision (MC) Taskforce and the Ministry of Public Health and Sanitation (MoPHS). Among the lessons learned are the following: • Ownership of the rollout by the MoPHS and communities was key. However, partners were requested not to use their branding, so that all materials were used more extensively by all partners. • The task forces served as champions for VMMC, increasing rollout synergy. • The MoPHS and the National MC Task Force partnered with the media and political leaders to neutralize opposition to VMMC. • "The detailed implementation guide for Nyanza compensated for a lack of detail in the VMMC Communication Strategy. The guide’s systematic approach, based on a socio-ecological model, guided the rollout of culturally appropriate and effective communication approaches and materials. The guide helped to build consensus and streamline demand creation." 11. For more materials on Kenya, see also: A Guide to Working with the Media to Promote VMMC in Kenya
If you are active on or interested in building your own or your organisation's capacity in SBCC, please join the C-Capacity Strengthening Network. This social network is a forum to exchange ideas and resources with others working in SBCC. Click here to register. Share your knowledge: Do you have program descriptions, strategic planning documents, training manuals or other resources you think are useful to others working to build SBCC capacity? If you do, please go to the knowledge sharing area of the C-Capacity Strengthening Network where, once you've registered, you can upload the resources you want to share. Select training opportunities. 12. The 2012 Summer Institute on Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development Date: July 9-27 2012 Location: New York City, United States This World Health Organization and New York University course focuses on strategic communication planning for behavioral impact in health and social development. A core principle of the course is that "behavioral results are the primary end-goals of health and social development programs" and as such the course stresses that behavioral impact comes with effective communication programs purposefully planned for behavioral results, and not directed just at awareness creation, advocacy, or public education. 13. Gender in Health and Development Date: October 1-5 2012 Location: Nairobi, Kenya The African Medical and Research Foundation (AMREF) is organizing a 5-day workshop designed for middle-management-level officers in government ministries and development agencies responsible for health programs, projects, and activities. The overall objective of the workshop is to teach participants to be able to mainstream gender in their programs and activities. The specific objectives are to: • strengthen the overall capacity of the participants in gender analysis;
• equip the participants with skills and techniques for gender mainstreaming; and
• develop an appreciation of the importance of mainstreaming gender in their programs, projects, and activities. 14. 2nd International Communication Studies Conference Date: July 8-14 2012 Location: Gaborone, Botswana The objective of the 2nd International Communication Studies Conference is to deliberate on the advances in academic, business, and professional communication in the global community. Organised by the Communication Studies Skills Unit, Centre for Academic Development, University of Botswana, the conference will be in two parts: a pre-conference workshop and the communication conference. 15. Head of Outreach - The International Food Policy Research Institute Application Deadline: No deadline at present. Location: Washington, DC, United States IFPRI seeks a Head of Outreach for its Communications Division. The successful candidate will develop and manage strategies to communicate IFPRI’s research and activities to external audiences via media, social media, web, video, and seminars/events. This position is a two-year, fixed-term, exempt, renewable appointment based at IFPRI’s headquarters in Washington, DC. Application Deadline: July 6 2012 Location: Harare, Zimbabwe Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS) is a regional non-governmental organization working in 10 countries in southern Africa. SAfAIDS mission is to promote effective and ethical development responses to sexual reproductive health and rights, HIV, and TB through communication for social mobilization, knowledge management, capacity building, policy advocacy, and research. SAfAIDS is for looking for a Deputy Director, based at its regional office in Harare, Zimbabwe. This post requires an all-round candidate, capable of providing high level representation of SAfAIDS regionally and internationally and able to work at both strategic and operational levels. 17. Senior Community Access Associate (Health Communications) - Ipas Application Deadline: No deadline at present. Location: Chapel Hill, NC, United States The Senior Community Access Associate position is a member of the global Community Access unit and reports to the Director of that unit. S/he will work with a diverse team to develop innovative and cutting-edge strategic health communication (SHC) strategies including new information and communication technologies. S/he will advance the Ipas vision of community communication efforts related to sexual and reproductive rights, with emphasis on empowering women and their communities, and build capacity across Ipas teams to design, implement and evaluate quality SHC interventions for diverse areas of sexual and reproductive health and rights programming. S/he will support the implementation and monitoring of community access activities across the globe in partnership with regional support teams. S/he will work closely with the Ipas Research and Evaluation staff to develop participatory monitoring and evaluation methodologies, particularly for SHC interventions. The C-Capacity Online Resource Center continues to seek new knowledge and experiences in support of capacity strengthening for social and behavior change communication - your case studies, strategic thinking, support materials, and any other relevant documentation. Please contact cchangeorc@comminit.com Please visit the C-Capacity Online Resource Center for more resources on SBCC. This publication is made possible by the support of the American people through the United States Agency for International Development (USAID) under the terms of Agreement No. GPO-A-00-07-00004-00. The contents are the responsibility of The Communication Initiative and the C-Change project, managed by FHI 360, and do not necessarily reflect the views of USAID or the United States Government. | |||||||||||
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