The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Colombia WASH Radio Campaign

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The WASH Coalition Colombia, led by the Cinara Institute at Universidad del Valle, developed a radio campaign that sought to bring water, sanitation, and hygiene (WASH) issues to the forefront and to provide listeners with information to improve their sanitation and hygiene situations at home.

Communication Strategies

From May to September 2009, a total of twenty educational radio shows were aired on Saturdays by Univalle Estéreo at FM 105.3. The programmes brought together experts who discussed relevant WASH information, problems associated with the sector, and possible solutions. While referring to local examples and cases, the programme addressed topics such as sanitation and hygiene in schools, efficient and multiple use of water, and water and sanitation projects in indigenous communities. During the broadcasts, the forum of experts:

  • informed the public about relevant and current WASH topics and concepts;
  • sensitised the public to problems related with WASH;
  • generated discussion among the different stakeholders in the WASH sector; and
  • advocated reinforcing and accelerating different WASH projects in Colombia (e.g. by fostering social responsibility of programmes through participation of different stakeholders).

Public participation was a focus; a vox populi series during the programmes invited people from diverse backgrounds to express their opinions and concerns related to specific topics.

Development Issues

Water, sanitation, and hygiene.

Sources

Water Supply and Sanitation Collaborative Council (WSSCC) website, February 24 2012; and email from Saskia Castelein to The Communication Initiative on March 2 2012.