CDCynergy Message Mapping Guide

"One of the most powerful tools available for communication is the message map. A message map is an organized means for communicating layers of information."

Sponsored by the Centers for Disease Control and Prevention (CDC), Division of Cancer Prevention and Control, this tool offers a systematic process for developing audience-centred communication. "Message mapping is a risk communication tool that enables the quick and concise delivery of pertinent information. To communicate effectively, messages must be carefully framed and delivered. Message mapping is based on scientific principles, and it is consistent with the way information is processed in high-concern situations. It also allows us to better respond to anticipated questions and concerns."

The process involves the following steps, each of which is presented with a video by the guide's creator and links to additional resources:

1. Identify stakeholders for a specific risk, high-concern issue, or subject. Stakeholders are groups or individuals who are affected, interested, or influential. Each stakeholder has questions and concerns that may be voiced.
2. Compile a complete list of questions and concerns for each important stakeholder group.
3. Analyse the lists of specific concerns to identify common sets of concerns or categories of concern.
4. Develop key messages in response to each stakeholder question or concern. Key messages should address what the intended audience most wants or needs to know.
5. Collect supporting facts, information, or proof for each key message. The same principles that guide key message construction also guide the development of supporting information.
6. Conduct systematic message testing using standardised message-testing procedures in order to ensure message consistency and coordination.
7. Plan for the delivery of the prepared message maps through trained spokespersons, trusted individuals, or organisations, as well as appropriate communication channels.
8. Create the map (interactive templates are part of this phase of the process).