Bring on the World
Launched by Oxfam just prior to the June 2006 World Cup (a global football (soccer) tournament), Bring on the World is a communication-based initiative centred around a series of free online educational activities for use with 9-11 year olds.
Communication Strategies
Bring on the World drew on the popular sport of football to spur young people worldwide to explore the context of the World Cup - from the countries taking part in the competition, to the trade issues behind the sporting glamour. It primarily uses information and communication technologies (ICTs) - in concert with in-person classroom curriculum activities - to introduce students to global issues including the sportswear industry, whether competition is 'a good thing', and the inequalities between participating countries.
Designed to be implemented in schools as the World Cup competition was taking place, this initiative sought to explore the themes of competition, teamwork, and thinking skills in a fun and interactive way. Activities were designed to engage and stimulate students and included a 'country trumps' card game, mapwork, debate, and photo activities. (For teachers wishing to explore the global sportswear trade in more detail, a simulation game called "Looking Behind the Logo" (ages 13+) is also offered; for free assembly plans and to order the game, click here.)
Specifically, the Bring on the World website offers teachers the choice of either 5 mornings (2.5 hours x 5) or 5 whole days of activities (2.5 + 2 hours x 5) - a strategy designed to fit the needs of those teaching a summer term. The resource uses different teaching and learning methodologies, and emphasises foundation subjects such as literacy and English. A key emphasis is placed on developing thinking and debating skills, research abilities, and teamwork. There is comprehensive background information for teachers, and a scheme of work, as well as a list of various weblinks related to each of the lesson plans in the resource.
Designed to be implemented in schools as the World Cup competition was taking place, this initiative sought to explore the themes of competition, teamwork, and thinking skills in a fun and interactive way. Activities were designed to engage and stimulate students and included a 'country trumps' card game, mapwork, debate, and photo activities. (For teachers wishing to explore the global sportswear trade in more detail, a simulation game called "Looking Behind the Logo" (ages 13+) is also offered; for free assembly plans and to order the game, click here.)
Specifically, the Bring on the World website offers teachers the choice of either 5 mornings (2.5 hours x 5) or 5 whole days of activities (2.5 + 2 hours x 5) - a strategy designed to fit the needs of those teaching a summer term. The resource uses different teaching and learning methodologies, and emphasises foundation subjects such as literacy and English. A key emphasis is placed on developing thinking and debating skills, research abilities, and teamwork. There is comprehensive background information for teachers, and a scheme of work, as well as a list of various weblinks related to each of the lesson plans in the resource.
Development Issues
Education, Overseas Development Assistance and Fair Trade.
Sources
Press release forwarded by Is Allen to The Communication Initiative on May 15 2006; the Bring on the World website; and email from Jo Tomkinson to The Communication Initiative on July 13 2007.
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