Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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BRIDGES: Building Real Intercultural Dialogue Through Glocal Encounters

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This initiative is the banner under which the Glocal Forum is promoting cooperation across cultural and religious lines. In order to foster dialogue and collaboration among citizens (particularly youth), policymakers, academics, and civil society practitioners, the Global Forum is organising cultural workshops, city-to-city projects, and media initiatives. BRIDGES is providing partners of the Glocal Forum (local authorities as well as local and international organisations) with the information and project models needed to facilitate understanding and peaceful cooperation among people of different backgrounds, locally and globally. BRIDGES was inspired by the peacebuilding charter termed the 'Ankara Declaration', which was adopted by delegates to the Fifth Annual Glocalization Conference (July 2006, in Ankara, Turkey).
Communication Strategies

The Glocal Forum promotes peacebuilding and development activities designed to promote understanding and dialogue between societies through city-to-city partnerships, youth empowerment, and information and communication technology (ICT). The Glocal Forum's working method is to engage city officials and local stakeholders alongside global organisations - while also creating links between cities and spreading ideas and best practices to improve outcomes and extend the impact of all initiatives involved.

Specifically, an interactive website provides ideas about how Glocal Forum partners (city governments as well as local and international organisations) can build capacities locally, empower youth, reach out to underprivileged children, utilise information and communication technology (ICT) for social change, build peace, and foster smooth intercultural relations. Conferences, events, and agreements are also provided here in an effort to share information about, and spark projects to facilitate, understanding and peaceful cooperation among people of different backgrounds, locally and globally. For example, one project summarised here (which includes links to more detailed information, is called "European Rails of Peace". Selected for their commitment to peace-building and academic records, and awarded with InterRail tickets, beneficiaries in Bosnia- Herzegovina, Kosovo, and Serbia embarked on a month of train travel to attend reconciliation workshops. Organisers state that, in the context of ethnic and religious divisions in the former Yugoslavia, "this combination of structured seminar discussions and of informal interactions during travel, the lasting people-to-people ties so critical to the peacebuilding process were forged among participants."

Development Issues

Peace, Intercultural Understanding, Youth.

Key Points

In the words of organisers, "[t]he Glocalization strategy empowers local communities, linking them to global resources and knowledge while facilitating initiatives for peace and development. It provides opportunities for the local communities to direct positive social change in the areas that most directly affect them, and to shape an innovative and more equitable international system. In particular, Glocalization attributes a special role to cities as international actors, and to city-to-city cooperation as a tool to counter global challenges and promote economic development and peacebuilding activities....Glocalization is carried out by a number of key players - from the public sector, to international institutions and private sector companies - small and large, local and global. Glocalization entails a shift in the international system, from a framework based on a balance of power between nation states, to a balance of cultural interests and local needs with global opportunities, always taking into account the importance of local actors as agents of change..."

Sources

Glocal Forum Bridges Project summary on the dgCommunities website, sent via a contact update to The Communication Initiative on August 4 2007; and
BRIDGES website.