Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Basic Guide to the Positive Deviance (PD) Approach

0 comments
SummaryText

This guide is written to explain the Positive Deviance (PD) approach, which seeks to identify and optimise existing successful solutions or strategies within a community or organisation in order to solve problems that require behaviour and social change.

From the Guide: "This short basic guide is intended to orient newcomers to the PD approach by providing a brief description of the guiding principles, methodology and process that has made PD informed projects successful.

Its brevity and simplicity is meant to invite curious and intrepid implementers who face complex problems requiring behavior and social change, to venture out to help the community seek solutions that exist right now in the community and leverage them to the benefit of all members of the community."

Among its topics are the following:

  • When to Use Positive Deviance
  • Guiding Principles of Positive Deviance Approach
  • Characteristics of the PD Process
  • Tips for PD Facilitation
  • “Let go of control - You go fast by going slow”
  • PD Facilitation: the Art of Asking Questions
  • Useful Definitions for the Positive Deviance Course for Practitioners
  • Basic Steps Carried Out by the Community
  • Sample PD Inquiry Tools
Publication Date
Number of Pages

27

Source

The Positive Deviance Initiative website, accessed on October 27 2009.