AIDS Prevention - Thailand
Campaign Objective:
To expand delivery of AIDS education messages to out-of-school youth.
Description:
School drop-outs in Bangkok have very limited exposure to AIDS information at a time they need it most--as they come of age to become sexually active and are exposed to drugs. To address this, this project aimed to create AIDS knowledge and awareness among out-of-school adolescents and to establish adolescent networks that would sustain AIDS information dissemination among their peers. The project was a collaboration between The Urban Development Foundation (UDF), a nongovernmental organization working in nine slum areas in Bangkok, and the Program for Appropriate Technology in Health (PATH).
Under this project, the 16mm film, Silent Danger, the photonovela Only Once, and the video Sinking Love Boat were produced. Silent Danger portrays the story of an adventurous young motorcycle taxi driver in a slum area who experiments with prostitutes and drugs because of peer pressure. Many of the hero's friends become infected with AIDS. However, the hero manages to avoid becoming infected by changing his high-risk behaviors. Only Once uses still photographs from Silent Danger to tell the same AIDS prevention story in a short comic book format. Sinking Love Boat, which aims to create positive attitudes toward condoms, tells the story of a young fisherman who believed that condoms are only necessary for use with commercial sex workers. The fisherman contracts HIV from his girlfriend, who had been infected by a previous boyfriend.
These entertainment-education materials were used by peer leaders who were recruited through musical presentations and exhibitions in each of the nine communities. A total of 20 peer leaders were trained to organize regular AIDS prevention activities, such as monthly film/video shows, small-group AIDS discussions during music classes, distribution of AIDS education handouts, and one-on-one AIDS education to their friends. Fifty-four youths eventually participated, and each went on to organize AIDS awareness activities in their respective communities.
This project was a sub-project to PATH's project, "AIDS Prevention in Low-Income Areas," which included additional components targeting IV drug users; their sex partners; brothel-based commercial sex workers; women in slum communities; and factory-based young adults. The entertainment-education materials described were used in most of these components.
Location:
Thailand
Dates:
1989-1991
Project Cost:
Not available
Agencies Involved:
Program for Appropriate Technology in Health (PATH)
The Urban Development Foundation (UDF)
Thamassat University
To expand delivery of AIDS education messages to out-of-school youth.
Description:
School drop-outs in Bangkok have very limited exposure to AIDS information at a time they need it most--as they come of age to become sexually active and are exposed to drugs. To address this, this project aimed to create AIDS knowledge and awareness among out-of-school adolescents and to establish adolescent networks that would sustain AIDS information dissemination among their peers. The project was a collaboration between The Urban Development Foundation (UDF), a nongovernmental organization working in nine slum areas in Bangkok, and the Program for Appropriate Technology in Health (PATH).
Under this project, the 16mm film, Silent Danger, the photonovela Only Once, and the video Sinking Love Boat were produced. Silent Danger portrays the story of an adventurous young motorcycle taxi driver in a slum area who experiments with prostitutes and drugs because of peer pressure. Many of the hero's friends become infected with AIDS. However, the hero manages to avoid becoming infected by changing his high-risk behaviors. Only Once uses still photographs from Silent Danger to tell the same AIDS prevention story in a short comic book format. Sinking Love Boat, which aims to create positive attitudes toward condoms, tells the story of a young fisherman who believed that condoms are only necessary for use with commercial sex workers. The fisherman contracts HIV from his girlfriend, who had been infected by a previous boyfriend.
These entertainment-education materials were used by peer leaders who were recruited through musical presentations and exhibitions in each of the nine communities. A total of 20 peer leaders were trained to organize regular AIDS prevention activities, such as monthly film/video shows, small-group AIDS discussions during music classes, distribution of AIDS education handouts, and one-on-one AIDS education to their friends. Fifty-four youths eventually participated, and each went on to organize AIDS awareness activities in their respective communities.
This project was a sub-project to PATH's project, "AIDS Prevention in Low-Income Areas," which included additional components targeting IV drug users; their sex partners; brothel-based commercial sex workers; women in slum communities; and factory-based young adults. The entertainment-education materials described were used in most of these components.
Location:
Thailand
Dates:
1989-1991
Project Cost:
Not available
Agencies Involved:
Program for Appropriate Technology in Health (PATH)
The Urban Development Foundation (UDF)
Thamassat University
Sources
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project
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